User experience (UX) designs build customer loyalty and trust for brands. Through various displays of brand consistency, predictability, and the overall ability to live up to consumer expectations, UX designs are marketing strategies used for the long haul.
There is no doubt that these methods deliver the kind of brand loyalty companies are looking to sustain, and we know that younger generations are exceptionally responsive to these approaches. The question remains: Which UX designs are the most effective at building and maintaining consumer trust for brands today? Here are some ideas that have a consistent track record of success.
Engage with Consumers
Be actively involved in your engagement with consumers. The purpose of social media has always been to create and maintain relationships. Brands can show that they are people-focused by using real-time consumer engagement strategies that make these interactions feel more personalized to consumers.
Chatbots, instant messaging, and targeted ads are great ways to showcase your reciprocation to consumer attempts to connect with brands. The more you engage with consumers, the more they’ll be willing to engage with you in return.
Posting customer reviews on your website is one way to connect with your customers while promoting your own products and services. For example, the company Trust & Will shared the below reviews on their website in order to showcase customer satisfaction.
Find the Right Platforms
You have to consider your audience. If your brand is targeting millennials, stick to Facebook. Research backs that this age group prefers Facebook over other social platforms. Do your research to see how generations are responding to different online forms of social interaction. Stick to those popular places to find your audience and then carry out your designed marketing strategy.
In the past few years, video content has been one of the most effective ways to connect with customers. That’s because, when done right, videos can be extremely engaging and visually stimulating. When customers see someone’s face, hear their voice, and understand their story, they can begin to connect with them. The screening service SmartMove understands this, which is why they post video testimonials like the one below on their website.
Ideal Social Media Presence
The reason that branding is so essential to a company’s success is that it creates consistency across all aspects of a company. From products and services to social interactions, the brand speaks to consumers in ways that they love, and this rapport becomes what they will trust to find whenever they’re interacting with the company.
Having a social media presence that is consistent in its image and appeal will give consumers the ability to see these consistencies in ways that they can respond to actively. Shoppers like to see consistency in content because it offers a form of entertainment. When you’re in the mood to see a scary movie, you only look at the thriller and horror options available, right?
Businesses utilize this tactic of conjuring a consumer’s mindset and make it the brand’s focus. Social media provides a platform for this content marketing and consistent engagement to take place. You can make posts and comments consistent in tone, stick to a specific color scheme, insert the company logo across platforms, and keep messages clear by establishing congruency between websites and other marketing content.
As human beings, we are not this one dimensional. Still, consumers enjoy coming back to the simplicity of a brand and the general vibe that they can trust because of our complexity.
Anchoring Content to Specific Angles
Content marketing is no exception to the rule of consistency in developing a strong company brand. Trust-building techniques used through content creation require the added need for timeliness. If you are a blogger and your posts go out at the same day and time every week, your viewers know exactly when to tune in to your content. Having this framework established gives loyal customers something to be excited about, as if it were part of their own schedules.
Excitement is a huge reason why subscription boxes have become so popular in the past five years or so. Knowing that you’re receiving a treat every month gives you something to be happy about, building trust and loyalty to respective brands because of these feel-good sensations.
The bottom line is to keep your content up to date. Besides the organic benefits of having organized content, your search engine optimization will also benefit from consistency. You may rank better as more viewers interact with your pages and social media content. More viewers are likely to interact with your material when they know when to expect new content.
You can apply consistency to many different avenues of business. A clothing sale can emulate the same strategies as a blogger to build user experience. It’s all about creating content to match the desires and the timeframes that work the best for your consumers.
Always Be Real
Showing complete transparency is a significant part of gaining brand loyalty. Customers like to see the vulnerability and the realness of the people behind the company. YouTube makeup tutorials with celebrities are so popular because people want to see what their favorite stars look like without makeup.
Showing your true colors goes a long way in gaining consumer trust and brand recognition. A recent study determined that over 90% of consumers are willing to stick with brands that demonstrate transparency. 73% of these consumers said they were even willing to pay more money for products that emphasized transparency in their approach.
Being real and showing your humanness is vital to today’s consumers. They want to see the perfection of a brand and the raw openness of the people behind it. Find this balance and you will be golden.
Create Better Website Designs
Many people think that as long as you have a website, you’re going to attract viewers; this is not the case. Today, sleek, minimalist appeal defines the aesthetics of the fashion, furniture, and the technology industries. Online content is no exception.
Make your websites straightforward. Rely on neutral colors and layouts that are easy to read and do not visually overwhelm. Users will get more enjoyment and clarification from your website if you take the time to appeal to these trends.
The Big Takeaway
Your relationship with customers is no different than the close relationships you have in real life. The need for consistency and trust are essential to both kinds of interactions. If you treat your customers like you would your friends, your business will thank you for introducing these user experience designs.