Color Trends in Web Design 2020

Stepping into a new year, the modern hues for web design are all ready to mark exciting color trends and fashion for 2020 and beyond.

The color trends for 2020 are bold and soft at the same time, varying with the message it conveys. We see a brave yet subtle tone in the colors that are expected to be in fashion in this year. 

Colors give the first impression of your website. And, it’s the first word of your website even before a reader reads a word. In a business culture that is totally consumer-driven, color holds a strong message for your brand and website design. 

We expect many different and unique shades to evolve this year. Colors are fast-paced and ever-changing, and they are no different from fashion and design trends.

These are the top color trends we expect to see in 2020:

  • Classic Blue – Pantone’s color of the year 2020
  • Glowing neon
  • Transparent color overlays
  • Pairing color and texture
  • Futuristic color schemes
  • Dark mode color schemes
  • Unique monochromatic color palettes

1. Classic Blue – Pantone’s Color of the Year 2020

I think the color trends should better start with the Pantone color of the year for 2020. Pantone selected 19-4052 Classic Blue”, as the color of the year. The color is a timeless less shade, trendy for all ages, and soothing to eyes, that ranges somewhere between deep blue and mid-tone on the color spectrum. For the right color scheme for your website with this shade through adobe color wheel.

We gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction.” 

– Pantone

A classic blue represents intelligence, royalty, trust, and maturity. That righty explains why different shades of blue are so far the most popular of all colors for web design and branding. Get set to be surrounded by a lot of Classic Blue this year!

Image by
Image by
Classic Blue by Tanya Kovtun
Image by

2. Glowing Neons

Trends are always kept appearing and disappearing with time. So, exploring new color trends is not only about looking ahead, but also we can take inspiration from the past. Good trends usually reappear after some time. For now, web design color trends are recalling a popular trend from the 80’s. 

The trend of neons is once again on the rise. Neon inspired colors are not necessarily fluorescent. They can be bright or deep; usually, it is the outline that creates a luminous effect. 

AdDiction – Creative Company Web Design by Lisa Martinovska
Home Screen – Neon Balls by Artyom Bukharov
Enjoy by Natalie

3. Transparent Color Overlays

Color overlays are again to be expected in fashion for 2020. There were a lot o pastels shades in a few recent years. Now they have evolved into a new trend which is a layered, and transparent color overlays. This effect feels subtle and saturated while also maintaining depth and visual intrigue. 

The overlay-effects trend in web design creates interesting and unexpected visuals that has a lasting charm. Sometimes this effect gives a feel of glow. This trend is yet complex to implement perfectly in web design but is approachable. The layers has the potential to look unique  every time a viewer sees a design of such nature. The effect gives a distinct shade to its composition.

Double Color Exposure Effect #2 by PixelBuddha
Image from
Pure Love Alcohol Ink Textures by Catherine Wheel

4. Pairing Color and Texture

Visibly, a number of color trends are set to be a hit trend in 2020. But another fashion that is to be in trends in 2020 and beyond is about pairing color and texture.

From a visual and web design viewpoint, it is crucial to understand more 3D rendering software to design a better and seamless model of material texture. Textures typically include polished metals, marble patterns, wooden textures, and plasticize surfaces. Pairing up these textures with colors let these digitally extracted surfaces reflect a more expanded color palette.

Your life is color by Hamza
E-Light, Design concept by Vitaliy Lozovets
GRAND / Graphic Design by Mike | Creative Mints

This trend can be incorporated easily into your designs. Create your designs by thinking creatively to go more than just choosing colors. Instead, you can dwell on interesting ways to combine texture and color. Being creative in this way, you not only get good designs but also end up with better new designs that seem absolutely on-trend in 2020.

5. Futuristic Color Schemes

Futuristic color trends include flat design trends with a touch of 3D along. Futuristic color schemes usually have Saturated blues, blazing pinks, neon greens and rich purples. These colors combine to give a futuristic look to the next level. The result we get with look gives a fresh feel, with a multi-dimensional view and fun in a through visuals.

Gradient Web Concept by Bhavna Kashyap
Mood Analyzing App Concept Design by Poppins_Creative®
Collaboration girls by YellowHouse-studio

6. “Dark Mode” Color Schemes

Dark mode enables users to experience an interface which is largely black or other dark colors instead of white. The contrast of bold colors with soft colors on the top pop on a dark background. The dark mode is getting popular in web design color trends. The websites with a dark background make a design stand out more and create a better contrast with other colors.

Cryptocurrency Wallet Landing Page | Concept by Victor
Looking for Restaurant App – Wusgud UI by Asep Sobari Misbah
Everybody Loves Daur UI/UX by DLS DESIGN

7. Unique Monochromatic Colors

Harmony can be mostly achieved through a monochromatic color scheme. Monochromatic color schemes in web design give a serene view that is easy to watch, simple to understand and looks just perfect. This trend is, however, not new but is a timeless fashion. 

In 2020, instead of a simple black and white-colored designs, designers are more focusing on unique color families. With this color trend in 2020, designers are better able to enhance their variation, contrast and interest with keeping a balance of unity. The design also gives a tidy look with a splash of colors without even being too colorful.

Website background design by LittleFox
dalism-Online-Fashion-Store-3 by Robert Berki
Design for Wesite Antique Parian Wares by Julia Kiselova
Back to top button