You have tried all your digital marketing techniques, PPC, social media marketing, and content marketing. But are you still not getting any improvement in genuine traffic at your website? Is your traffic not converting into Sales?
According to wordstream, most of the website’s conversion rate is around 2.35%. It means only 2 or 3 visitors will be your customers. So, why not try a different yet full-proof approach this time. Do you know that website design is the sure-shot way to increase your brand reputation?
Furthermore, web design can either soothe your customer or irritate them. How can you highlight your key messages to your clients? Everything comes under the website design part. Without wasting more time, we’ll start with web designing hacks. They could prove to be a benchmark in your sales.
Following are the tried and tested points under web design hacks:
Make smart use of negative space
Negative space is the most crucial space on the website. Positive space is the one that includes the content matter, images, or other elements in the website. So, what are we left with? It is a negative space.
Some web designers tend to fill a maximum space with links, text, and everything else. Thus, what happens? It confuses the readers. They tend to leave the website due to a lack of clarity.
Now, what should smart web designers do? They must leave maximum negative space using short sentences, small paragraphs, bullet points, and visual elements in between the web page.
Negative space is the breathing space on the whole web page.
Other than that, the two most important things need to be highlighted. These are links to other web pages and call to action. Too many links don’t attract visitors. However, few but valuable links grab the attention of readers. Similarly, negative space helps the call to action stand out from the rest. So, minimalist design is always advantageous to boost user experience.
Choosing the right colors from the palette
Do you know that colors have the power to evoke your emotions? You need to choose appropriate colors from the palette for your website. Now, it has three aspects.
- How many colors should you use?
- Which colors should you choose?
- Where to put the colors?
Two colors are very few. It is not sufficient to match the required presentation of the website. Four to five colors are the best. On the other hand, more than five colors are like increasing the cognitive load. Thus, your message is not conveyed correctly.
One or two colors you can use for the foundation of the background. This color could match your brand colors. According to a study, 80% of website visitors believe that color improves brand identification.
Second, the text color. It must not merge with the background itself. It should be clear enough for a better user experience. Thus, this color choice improves the readability of the text.
Third, the color of the call to the action part. So, what is the point? You can use a different yet attractive color to highlight this part.
CTA color is the most significant color that leads to maximum conversions.
The fourth color is for the essential links of the website. Generally, web designers use blue or red colors for links. It is for the purpose that whoever sees it click on it. These links could be of many types, such as links to resource pages, links to the high converting pages, or even link-building URLs. Therefore, you can even hire experienced web designers to make your task easier.
Use creative and quality visuals
Visuals enhance your text and engage better with the users. Quality visuals are better than quantity. When there are so many players in the market, visuals make you stand out from the crowd. Using a single good quality makes your information more evident as compared to low-quality visuals.
Next, Videos can work wonders for your landing pages. If the content is the king, then video content is the queen. No doubt, it complements your text. You can descriptively describe your services and products with videos. Videos boost your sales to a great extent.
If an image is worth 100 words, then a video is worth 1000 words.
Further, be more creative with your CTA button. Animated CTAs have become a crucial part of high-converting pages. It might seem like fiction! But, No. It is reality. According to a survey, video CTA can get you 380% more clicks than simple CTA.
Website responsive design
Responsive design has become the need of the hour. With the surge of digital devices in the market, how can we expect the exact website design to be sufficient? Smartphones, tablets, PC, iPhone; there is so much difference in the size of the screen. Even smartphones come in variable sizes.
Can you imagine how users feel when an image or table goes out of the screen on their phone? Responsive design helps your image, text, and other embedded elements to fit on the screen. Users don’t need to scroll, pinch, or zoom the screen to read your website. Therefore, the bounce rate decreases considerably.
A responsive website increases customer retention rate making it more appealing for users.
Earlier, website designers were satisfied with the m.company.com website. But it required so much botheration of hiring separate servers, content duplication problems, and others. Even Google recommends the responsive design for a better user experience.
Indeed, Google launched Mobile-first indexing in 2019 to cater to mobile searches. Do you know that more than 55% of worldwide internet traffic comes from mobile? So, adopting a responsive design is quite helpful in expanding your customer base and reach.
Other quick yet important web designing tips:
- Use the rule of thumb for placements of your elements. When you divide your web page vertically and horizontally, you’ll get intersection points. It is best to place your CTAs or any important aspect over there.
- With voice searches quite popular these days, it is essential to channelize them. FAQs, place related searches form a significant part of Voice searches. So, it is best to include them in your design.
- Instead of using standard CTA, use result-based CTAs that will benefit the users. Or the number of users using your product and the similar appealing words for your services. We have seen that less number of words in CTAs yields more results.
- Improve your website navigation with fewer tabs on the top menu. The top menu is more important than the side and bottom menu; it may seem attractive to put all critical links on the top menu. But it looks a lot messy. So, put only required informative buttons over there.
In brief, you can implement voice search-based design, experiment with few yet essential colors on your site, use the rule of thumb, work on your visual elements to stand out from the crowd in 2021. So, how are you going to implement the design as mentioned above hacks?
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics that are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places. View all posts by Ravi Sharma
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