The subscription box industry is booming – there are now 3,500 in total, up 40% from last year. Moreover, 47% of subscription boxes launched in the past 12 months alone, Fast Company reports.
In an increasingly competitive market, subscription box sellers need to make sure they stand out from the crowd. Good web design can help you attract new customers, boost sales, and ultimately ensure your success.
Be Clear and Precise
Make sure your subscription box website doesn’t confuse and overwhelm your customers with too many options. If customers aren’t able to easily reach a conclusion and take action, they’ll get frustrated and end up leaving your website — which results in less sales for you. So, prioritize user-friendliness.
Consider what your customers need in terms of navigation. How will they use your site? What are they looking for? What action do you want them to take? Offer a clear navigation menu and call-to-action (CTA) buttons. Avoid wordy, complicated captions. At the most basic level, your site should make it easy for customers to find what they need.
Smart Color Choice
When it comes to color choice, consider the emotions you want to evoke in your customers — 60% of consumers say color plays a major role in their purchase decisions. Red may be a great choice for food and drink subscription boxes as it inspires hunger. If your box is aimed at men, consider using dark blue, which is often used to sell masculine products.
Alternately, eco-friendly subscription boxes may suit green, which represents nature, balance, and calm. You can then use a contrasting color to help make the most important parts of your website stand out (like CTA’s), so customers can easily take the action you want them to.
Leave Enough White Space
It can be tempting to pack your subscription box website with exciting information, pictures, and color, but it’s best to aim for a simple, professional, and polished look. Focus on including enough white space on your website — the open, clear area surrounding your content and design elements. This boosts readability, usability, and helps your visitors focus on the most important information. Try leaving lots of white space around the most important area of the page, so it stands out more and commands attention.
Your subscription box website needs to attract visitors, provide product insight, and ultimately result in sales. Implementing these design tips can help ensure you create a successful, user-friendly website which achieves these goals.
Contribution by Karoline Gore.