Website design one of the components of a successful website. Many people use this aspect as a yardstick to gage a website’s credibility.
Simply because, reputable companies will go to any lengths to make their websites transparent and intuitive for customers to navigate through. A poorly designed website gives the tell signs of scam and many people will try to avoid that. This greatly affects the bounce rate, conversion and site traffic.
You can Google right now about web designing tips and get dozens of tips on how to achieve the best web designs. With hundreds of thousands of individuals offering web design services, it’s hard to decide which one will work for you. You also need to understand that web designs are subjective and not everyone will be pleased with a specific design. One man’s fantasy could be another’s nightmare. But what makes an ideal web design? Where can you find the ultimate guide to get the best web designs? Well, here it is. I give you five fundamental tips that would help you get the best web design hands down!
1. Priorities Site Speed
A slow loading site is a turn off to anyone. In fact, it’s regarded as the third most annoying things in the world. It can make you grab your hair and tear it down! Yap, it’s that serious. Time is of the essence, so, why would I waste it watching a page load? Speed is paramount for any website as it influences conversions, bounce rate, and user satisfaction.
At the end of it all, you will not hit your targeted revenue. Not only does low speed affect your visitors, search engines also facto in speed when it comes to ranking. Therefore, when designing a website it is important that you consider speed. Optimizing your website’s speed allows your visitors get in and out of your website easily, therefore, increasing site traffic.
2. Keep it Simple
When choosing a theme, go for the simplest, it shouldn’t be all over the place giving users a hard time trying to find out what they are looking for. Google has established that, visual complexities are irritating to the majority of website visitors. If you are trying to make an impression by beautifying your website, you are on the wrong track. It is not an amusement park. People are looking for information and they want it fast! Too much of it will surely drive them away.
Not to say that you shouldn’t put a bit of color here and there but if you need to, keep it low key. Avoid using the sidebar as it’s overtaken by time. Nowadays, web developers focus more on single-column design that is less destructive giving the content more emphasis. When designing a website, stick to standard layout since visitors have familiarized themselves with. None-standard layouts are weird. If you want to be unique, there are other avenues that you can try out. Simplicity includes intuitiveness of your website. There are certain areas in your website that are obviously clicked most of the time. These areas should be seen and accessed easily. Don’t decorate these areas so much that they are invisible.
3. Avoid Carousels, Sliders, Tabs and Accordions
Carousels are loved by website owners and are viewed as the most requested feature. However, according to research conducted by Google, they are quite useless. A webmaster from Notre Dame University noticed that first slide on a carousel got a high number of clicks, but the rest were ignored. This shows that website visitors are less interested in Carousels and as a website designer you should try to talk your clients out of using sliders.
The same goes to tabs and accordions. They are problematic just like their friends, sliders and carousels. Why waste important space on a webpage that will be ignored by visitors. It’s a fact that visitors rarely finish reading an entire webpage. Most of the end peruse through to get important points and won’t make extra clicks on a website. If you want to replace the space with something else then I will show you how in my next article.
4. Use the Correct Order
When listing your order of contents, make it easier for the it user to understand the order. This increases their chances of getting what they want. As I said, time is of the essence and trying to find what is not clear or visible is a waste of precious time. Use the standard style that most websites use and don’t try something new to be unique. But you choose to go down that road, ensure that the order of contents is intuitive enough for anyone to understand.
5. Prioritize Scrolling Over Clicking
Since information can’t be compressed into sliders and accordions, to ensure that all information is available, put everything in one long page plus locked away stuff. This may sound weird but it works very well. Besides, visitors prefer scrolling than clicking. Try implementing scrolling in your website to see what efficiency it brings and remember to thank me later.
If you ask me what is the most important aspect of any website I’ll answer you that it’s designed. Think of it as your house. When visitors come into your compound, they need to identify that that is from the door and not the window. If you decorate your house so much, even, you may have problems accessing it. And that is the bottom line!
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