To drive users and build an engaging experience for users, optimization of E-commerce landing page is very important. The more appealing, secure and simple your potential buyer’s journey is, a large number of conversions you will get by the end of the day.
A buyer never moves ahead, if it sees the landing page dull and boring to use. A good landing page impression is the everlasting on the buyer’s mind. Thus, if the E-commerce store landing page is not alluring, then it might not entertain a visitor to make a purchase. Try to build the landing page that delivers clear information to the visitors and takes them to the checkout page. A properly optimized page boosts the business ROI, return on social media campaigns, as well as organic search.
If you are looking for effective landing page building techniques, then read on to know about it:
1. Mobile Compatible
With the advancement in mobile technology, several people prefer doing daily activities via Smartphones and Tablets. People use mobile devices for online shopping, checking reviews, banking activities, and browsing social channels. It is, hence, very much essential these days that you design a mobile-friendly page for a better outcome. A mobile-friendly website usually increases the conversion rate chances of an online store. Easy navigation of the landing page will encourage users to shop from the online store.
2. Call to Action
Another popular approach to build an engaging landing page is to insert some catchy call to action (CTA). They basically prompt shoppers to carry out an action and it completely relies on the website requirements. If you require details regarding existing customers or looking to acquire new ones, then simply told them to sign up with the necessary details. You can simply ask for the E-mail address and next share news, promotional details and discount offers on their specific email id for future engagement. Insert a ‘Learn More’ button to engage customers to know about the products with a small introductory video.
3. Make Design Simple
From a user’s perspective, it is vital to have a properly planned landing page having all crucial information to build user interest. Most store owners try to integrate maximum details on the landing page as well as include flashy designs and vibrant colors. But, this has a negative impact on the user’s mind and it should be avoided for optimized results. Keep it simple with clear and crucial information.
4. Product Image
The product engaging image is the important stuff of the landing page. Images of an appropriate resolution and less size plays a vital role to engage buyers. Put some efforts to build an ordinary product image extraordinary. Display the product image in a dynamic way that reveals the method to use it with pictorial representation and encourages the visitor to buy. The more eye-catching the image is, the better the user interacts for the real-life scenario. In fact, the way you reveal the product, it can have a huge impact on the overall conversions. 360-degree product display is in the trend currently.
5. 360 Degree View
One large issue users face while shopping online is the product they are planning to buy is not seen and felt in person. The landing page must have clear information about the products. It is crucial to offers users proper feel regarding the product ensure user don’t hesitate while buying the product. The resolution, quality, and completeness of the product pictures are very crucial for the buyers. In addition to the product zoom feature, you can insert 360-degree angle views. Giving this view will increase the number of conversions significantly. Make sure the customer has every view of the product for better conversion rate.
When it is about the optimization of E-commerce landing pages, it’s essential to remember that these pages are more concerned about sale oriented rather than the normal product page. Make sure proper color combination and improvements are done to keep the pages engaging for growing sales. The first impression of the page plays a vital role in overall business success. Make the loading speed fast so that the buyer is engaged to the web page without moving to another online store.
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