Private social networks are in huge demand these days and business enterprises know the importance of such networks to engage potential clients as well as promote their services. But in this highly competitive world, a lot of options are available for the users and to provide them a unique experience is very important to remain in the business.
The very basic step is to make an impact on the first-time visitors of the website. People love exploring short and crisp content as they are fed up of reading the long copy and exploring websites without finding what they need. Make user experience engaging and provide some unique stuff to make them fall in love with the social network. Modern users make quick judgments. An average visitor spends very less time on the website to decide if he wants to explore your Social Network or not. The reality is, first impressions can have a big impact on business growth.
The home page of your social network is full of text, graphics and interlinks. This approach makes the visitor confused. While developing a social network, make sure the major questions below are answered:
- What is this site about?
- Does this site is engaging?
- Is using this website is beneficial?
If a user finds all answers on your website, he/she will love exploring your social network website. Here, in this blog, all major points are mentioned to engage a user exploring your website for the first time.
1. Grab Visitor Attention
People explore a website at a very fast rate and scroll down in a way to see the whole page in a glance. They check the main headline and predict the design of the website, and if there’s a video they’ll see it. Research reveals that more than 70% of the people just scroll the page while only 15% spend time in reading. It is very important to make sure that they know what your social channel is all about. A perfect approach to this problem is by integrating a video for quickly grabbing visitor Videos of 1-2 mins, introducing the social network and its benefit is very beneficial.
2. Providing Customer Solutions
Sometimes the social network of your business has all elements to engage customer but what if that is not able to prove itself. Well, your website is better than the others, don’t let it fail to explain itself. To grab visitor attention, you get only 15 seconds. You have to prove yourself in those 15 seconds that you are unique. 70% of the people get frustrated when website content appears irrelevant to their interests. What makes you different from your competitors? Is your website really addressing their problem? In addition, is your solution actually exists in a user’s life?
To engage them, make them realize about the problem and how your website will handle it. And that’s the major point that your website visitor wants to know before diving into your website. Rather telling them what you’ve got to offer, focus on why. Why would they use your brand and what benefits they get?
3. Customer Engagement
The content is highly important on social media and focusing on it is very crucial. It is not enough to simply post the content and move ahead. Social media is all about connection and engagement. It is the only approach to boost the relationships, build and gain the trust of your audience.
There are several ways of engaging the audiences, and they comprise:
- Posts commenting
- Resolving complaints and criticisms
- Sharing important information
- Sharing user-generated content
- Beginning and participating in conversations
- Posing and replying to questions
- Showing appreciation to customers
4. Customer Service
People love exploring social websites that offer solutions to their problems. Brands know that consumers in huge numbers are turning to social media for customer service. Thus, try to offer online support through your website. It’s true that this approach to customer service is a challenging job, but it is a great opportunity for your business. For starters, it is important to understand that customer service is becoming significant to survive in a competitive world and not offering this option may lose potential customers.
On the other side, businesses that are already offering this service are far ahead of their competitors. Social media customer service can help in marketing as well by improving the company’s reputation. Another important benefit of offering social customer service is online visibility, gaining customer trust and demonstrating the company’s commitment to high-quality service. The more helpful you are, the more will people get to know about the various social networks.
Social network website has become an essential promotional tool and to engage the users something unique need to be offered. Provide solutions to the visitors in the form of relevant content and this helps in the positive impact. With an engaging platform, you’ll be able to attract new fans and followers. People will love to explore your social network website.
Building an engaging website is challenging and to achieve this goal in a simple manner follow the above tips. It’s very important to engage with your target audience and make a proper strategy to resolve their pain points. It is very hard to get another chance in a highly-competitive online world. With so many options available for the visitors, offering them a unique experience is a must.
Noor Moore is a Sr. SocialEngine developer at SocialEngine India, a social networking website development company. Apart from her job as a software developer, she loves to write on internet technologies and trends in social media development. She is also curious about the future of humanity dominated by internet technologies. View all posts by Noor Moore