If you are serious about running a successful blog that gets plenty of traffic on a regular basis, you will have to wear many different hats, so to speak. Not only are you required to produce useful and relevant content, but you will also have to research keywords, do SEO, build links, and develop an active presence on social media. To all of those roles, you need to another one: being a designer.
According to research by HubSpot, 32% of marketers consider visuals as the most important type of content, with blogging being in second place with 27%. People tend to cling onto visuals, whether we are talking about TV, movies, books, or newspapers, and blogs are no exceptions in that aspect. In fact, according to BuzzSumo, posts which feature an images after every 100 words or so are able to attract 30 more shares than text-only blog posts.
More visual content doesn’t just result in more shares, but also in greater engagement and more traffic. Here is how you can get more people to your blogs by using these six graphic tips.
1. Opt for a Graphical Blog Header
While having a great headline for your post will certainly tickle your audience’s interest and inspire them to read it, that might not necessarily happen. However, you can take it a step further and create a graphical blog header. The reason why they work so well is because they are able to capture your reader’s’ attention momentarily, and they will get the impression that the content following it something pretty special. Blog posts without a visual header will still be read, but those which have it are almost guaranteed to be read in their entirety.
2. Format Your Text Properly
We aren’t just talking about keeping your written content free of any grammar, spelling, and stylistic errors. That goes without saying. However, we are talking about treating your text as a visual element. That means using fonts which are clearly readable on both desktop and mobile devices, but also breaking up long paragraphs and utilizing plenty of white space to make everything look clean and streamlined. Since you are very likely to be spread too thin with other blogging activities, there are plenty of places, such as assignmentgeek editing service which can get this done for you at an affordable rate.
3. Use Typography Quotes
Using the right combination of typography and graphics can make any sort of content look more exciting and appealing, from your Facebook cover image to your blog posts. All you need to do is come up with the right message, and then incorporate it into an eye-catching design. For the former, there are plenty of custom writing services such as A Writer which can assist you with that. As for the latter, there are plenty of apps out there that can help you in creating beautiful and professional looking designs, even if you don’t have any previous design experience.
4. Make Your Blog Responsive
Optimizing for mobile is a necessity these days, especially since Google has rolled out its mobile-first indexing some time ago. Making your blog equally readable on mobile devices will require you to think differently in terms of navigation, categorization of your content, and making your menus readable and easy to tap on. Also, you should also think about incorporating more white space in your posts and using images that are compressed, so that your posts don’t take forever to load on smartphones and tablets.
5. Use Your Brand’s Colours and Fonts
While it’s certainly liberating to let your creativity run wild and experiment with different designs, fonts, and colour schemes often, after your blog starts to gain a significant following, a better idea would be to start featuring your brand’s colours, fonts, and logo, in order to keep everything not only visually consistent, but also instantly recognizable. Think about corporate giants, such as Coca Cola, which almost never stray from the visual identity they have already established.
6. Include Social Buttons
Blogging and social media go hand in hand. You are going to want to enable your audience to share your content on social media, where it can reach even more followers. Adding social media buttons after your every blog post is certainly helpful. This is especially easy if your blog is on WordPress, since there is a plugin for that very purpose. Also, you should create and schedule social media in which you will share links to your articles at the most optimal times of day.
As you can see, driving more traffic to your blog is almost as much as about being visual as it is about providing useful and relevant content for your target audience, regardless of your niche. We hope that these six effective tips will help you gain more readers and make your blog a huge success. Good luck!