We live in a visual world and countless times scan screens of cell phones, computers, tablets, and television. Thus, companies and the media understand the importance of maintaining a professional and well-maintained image. It is the key to an excellent graphic and visual design to attract attention, facilitates information and access to users, and differentiate themselves from the competition.
Today, this is unimaginable to think of a business that does not have an online visualization, so the profession of graphic and visual design is still incredibly demanded and essential for any business, personal or institutional brand that wants to be known.
Which sectors are the future of graphic and visual design?
The graphic and visual design will remain as the basis of traditional printing sectors. The layout will remain in the book sector but with less production due to costs and lower consumption of newspapers, magazines, and catalogs since the image on the screen is direct economical. But packaging design, crucial for daily consumption, will be maintained and continue to increase, with great importance in production and ecological materials. In recent years, Google scholar, teaching assistantships, resources providing writing help online, and numerous e-learning platforms have become extremely popular. Following them, books related to education will progress to the digital world with dynamic and motivating exercises that expand the traditional teachings.
Online media communication
For the media sector, graphic and visual design will be important in constructing online marketing with the post-production of videos, infographics, program headers, punctual banners, and communication in social networks. Branding and personal branding will be worked on and enhanced in visual messages adapted to trends.
Graphic design is the image of the company, institution, or personal brand. Currently, communication is daily in social networks and will continue to be so and increasing every day. The brand will be seen by millions of users who expect the best of this, feel identified, understood, and accompanied by the brand every day. The image will be key in photography, and retouching for good lighting, focusing on the theme and visual impact will be worked by graphic designers.
Digital visual design and virtual reality
Graphic design will continue to be the differentiator of web design, apps, mobile navigation, being the basis of UD/UX design in online communication. Still, it will extend like the industry to 3D, augmented reality, and virtual reality sectors. Graphic design will be one of the fundamentals in the interaction of games, navigation through its options and functions, marketing of novelties with designs of “skins” of characters, scenarios, characters, and interfaces.
Production of programs and audio visual products
Branding, video post-production with effects, web promotion, and dynamic billboards with typography, animation, and graphic resource treatment will set it apart from other series, programs, and documentaries.
World of trends, fashion, packaging, and products
We are a consumer society of online and physical products. The design that makes the difference between products and environmental trends will be very present in increasingly aware customers, so graphic design will play with creativity and ecological responsibility. Pattern design for fabrics, decorative products, construction, and packaging, will be continuous and need creative designs adapted to changing tastes. T-shirt designs and personalized products with messages will continue to depend on society’s consumption, but their promotion will be important online in all cases.
Are you creative and don’t know what to study?
If your passion is to draw and design, you would like to dedicate yourself professionally to this sector. At the end of your studies, you can find a wide field of work and many job options.
Within the wide range of job opportunities for graphic designers, these are the ones with the most excellent professional projection today:
- Online-offline advertising
- Web pages
- Apps and mobile content
- Publishing industry
The skills of a graphic designer
1. Be creative
If a client comes to you, it is because they need a service and result that is unique, that attracts attention, and communicates to reach the public in the right way. To do this, you must break out of the mold, be creative. You must visualize a result that goes above all others. Moreover, do not forget about a unique design. Unrepeatable style accompanies the success of a designer.
2. Know how to listen
Knowing how to listen to the client will allow you to capture their ideas and what they want. This way, you will create designs that powerfully attract their attention and fit into the market your client is targeting. A well-thought-out interview can generate a good environment where both parties can express their ideas.
3. Get technical skills
You won’t always have to make designs on paper. So you should be able to use computer programs that have been created for graphic design professionals, e.g., Photoshop and Illustrator. These are the most used worldwide, as it offers many facilities within the work, without limiting a neat finish in your creations.
Reasons to pursue a career in graphic design in 2022
Graphic design is a profession that combines artistic techniques and aesthetic concepts focused on communicating visually. In this sense, graphic design is a versatile career. Precisely, this versatility makes it a very interesting and exciting career. Also, the profession of graphic design has a high demand in the labor market. It gives you the freedom to organize your time, the possibility to work independently, and choose your projects. The graphic designer can efficiently work remotely, travel the world, or do it from the comfort of your home.
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