Many websites have good content but aren’t achieving their purpose. Why? One big reason is that their design is too complex, and the layout is too crowded, rendering the website unresponsive.
How important is website responsiveness exactly? It’s crucial. A staggering 94% of all customers judge a website by its responsiveness. If you want to grow your brand and gain revenue, you need a simple and responsive website design.
Thankfully, accomplishing a redesign to achieve simplicity is easy. Combine these 10 ways, and your goals should be achieved.
1. Include Responsive Images
Images are the crux of every simple design. Aside from being a central piece in every minimalistic design, they have to be responsive. Make sure every image grows and shrinks as the window does as well.
Lots of people browse in dual window mode, so maintaining simplicity in every occasion is very important. Prepare designs for every window size, so that the simplicity of your website is always present. This creates consistency, which sends a positive message to your visitors.
2. Fill White Space with Longer Descriptions
There is nothing wrong with having a lot of elements on your website, but too much empty space is detrimental. To fill in the gaps, try to be more verbose with descriptions and other forms of content.
Writing a lot of text can be tasking, so you can choose to outsource the content part. Sites like Essays.ScholarAdvisor provide great services in terms of writing and proofreading.
3. Implement Contrasting Colors
Color has a profound role in affecting buyer psychology. You’ve surely chosen a palette that exemplifies your ethics and ideas in the best way possible. However, even the most effective color is useless if it’s not enhanced enough. How do you achieve enhancement? By picking contrasting colors, of course.
Picking contrasting colors for a design change is one of the best ways of simplifying your website.
4. Don’t Overdo It with Drop Menus
Having too big of a menu bar is confusing for lots of people. Website designers and brand managers already know this, so what did they do? Instead of filling their bars with elements, they’ve reduced the overall number and added drop menus.
They are a great solution for simplifying your design but never add too much. If you do, they will cover the rest of the page.
5. Have Your Most Popular and Most Recent Content at the Center
An often disregarded way of achieving a simple website design relies on how you position your content. You want every visitor to see both the newest and the most popular content.
To achieve this, simply place them in a centerpiece spot on your home page. There is nothing more complicated than a chaotic content setup on a website. Showcase your best content properly.
6. Regularly Eliminate Irrelevant Content
The key to maintaining a simple design relies on regular updates. Before you make any changes in terms of outlook, make sure there aren’t any irrelevant sections or outdated content.
You won’t believe how much irrelevant posts, images or subsections are there on your website. Be ruthless when judging content relevance. In no time, you will realize there is more than enough place for new ideas.
7. Don’t Redesign Too Often
A simple design relies on consistency. This is directly connected to brand identity. Let’s be clear – it’s recommended to always explore options related to design improvements. However, your visitors get confused if you rebrand too often.
Instead of constantly changing your palette and layout, settle for a central idea. If you wish to improve upon certain featured, introduce them gradually.
8. Cut Down on Sections
Having too much information on your website causes confusion. The most frequent culprit, in this case, is a large number of different sections on your menu bar. This problem can be solved easily – cut down on these sections and group them together.
The ideal number of subsections is 4 or 5. They have to include an FAQ section, as well as the Home and Contact tabs.
9. Have Social Media Icons in a Visible Place
Each section of your website has to be available and accessible at all time, including links. As social media advertising is important, you want your visitors to be able to contact you on multiple networks.
To achieve simplicity in design, place social media icons near the menu bar. An ideal place would be the right corner, far away from other elements.
10. Use Just Three Fonts on the Entire Website
Even the smallest amount of content can be overwhelming if there are too many fonts. To ease ocular fatigue in your customers, make sure you have just two or three fonts. One should be reserved for titles, headings, and important elements.
The other two can be devoted to the content itself, along with important information. Fonts in unison can be a great aspect of every website.
Implement these 10 essential ways to make your website more accessible and simpler. Don’t be afraid to add your own ideas to the mix. Experimenting is the beginning of every impeccable design.
Images source: pixabay.com and rawpixel.com
Jack White is a professional writer, journalist and freelancer with more than 8 years of experience in industry. He managed to work his way up from the bottom and today he is optimistic that he will carry his past success into the future. If you like this article, follow him on Twitter. View all posts by Jack White
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