Choosing the right logo color for your brand is almost as important as picking the ideal name. Colors have a profound psychological effect on both clients and customers. You need to send a message that is both enticing and representative of your brand’s values. We visualize the message that the colors send us and we decode it through expressions.

To improve customer retention and have a lasting effect on new customers, you need to pick the right logo colors. In this article, we will discuss the importance of using the right logo colors. The effects of colors are far-reaching and you can utilize them by understanding your customers better. Let’s take a look at how you can achieve it.

Specific Demands

Even if you manage to design a perfect logo and use an assignment writing service to prepare a presentation, a client can easily reject your design.

No matter how arbitrary it seems to most of us, logo colors have strong effects on the human psyche. They give us the ability to associate views, objects and people with certain characteristics. Color psychology has a notable influence on marketing.

Let’s take a look at all the famous logos. They usually have an effect on people thanks to the three key elements of branding – shape, color and inscription. This is a lot for the human mind to process all at once, so we’re used to processing this data in stages.

While the shape is important, color gives the shape to an identity and to writing a tone. Color can powerfully sway buying decisions from potential customers, too. To sway them in the right direction, use the science of colors and the ways they tell a story.

Triggering Brand Association

Emotionally, everyone’s prone to association – the feeling of connection between a previously unknown thing and an already known thing. So, when we see a brand logo next to a description, it’s not just for style-related purposes.

Marketers around the world use the best essay services to craft content specifically around logos and the colors that form them. For example, here is how we associate some colors with emotions:

  • Red – energy, power, passion, aggression, urgency, love
  • Yellow – cheerfulness, positivity, warmth, urgency, hope, passion
  • Green – nature, good luck, fertility, finances, health, ecology
  • Blue – trust, order, security, reliability, cleanliness, strength
  • Orange – energy, warmth, creativity, enthusiasm, positivity
  • Purple – luxury, spirituality, mystery, royalty, glamour, sophistication

What does this all mean? Basically, you have to choose the right colors that fit your identity. Choose the characteristics that you want to market the most and pick the right colors to represent them. But what are some notable examples and uses of colors?

How to Use All Logo Colors to Send a Message

Red is often used to signify urgency and a limited amount of time. Did you realize that all the discount signs in the store are red? This is because it’s the most visible color and its ability to evoke aggression and movement. It’s precisely what the stores want?

Yellow is used for launching new products and advertising significant events. It’s light, but a highly visible color and can draw attention without disrupting the color scheme. For example, you use an assignment service UK for an About Us page on your website. If you’re in the midst of a new launch, add the product ads with yellow in them.

If your target audience cares about nature and ecology, you have to target them with predominantly green colors within the logo. It presents you as an organic brand that prefers ethics and integrity over mere earning.

For premium products, you can use the color purple to give your logo a makeover. It gives off a clearly visible luxury touch that will entice your customers into buying.

What do companies like PayPal, Facebook and Chase Bank have in common? Their sites are almost entirely blue. This sends a message – blue is the color of security, safety and integrity. If you’re dealing with customers’ money or personal data, you have to send the right message through the logo.

Branching Opportunities

If you take a look at our list with color connotations, you will understand that it’s easy for one brand to assume multiple characteristics. Instead of confusing you, this should give you an opportunity to expand your brand further. If you have multiple product editions or services, use the same logo with different colors or hues.

Versatility is important when trying to attract new customers. To utilize this ability, you have to think outside the box and be ready for expansion if things are going good. Timely development is everything.


Logo colors are important because they evoke emotions in people. Identify the key values of your brand and implement them into the logo. You will see better customer engagement and increased revenue. Make sure the hues are contrasting and that you don’t change them too often.