An excellent way to create a robust online presence for your brand is developing a professional website. Your site should be structured to generate leads and convert prospects into customers. You can achieve this by building an excellent landing page after you create your website.
A landing page is a section of your website that entices your audience to click on a referral link, promotion, or online advertisement.
However, creating a landing page can get expensive. If you’re a start-up company, you’ll need a cost-effective way to create your landing page. So we’re giving you some tips on how you can build a free landing page that will attract quality leads and generate sales. Keep reading to find out more.
Why Do Websites Need Landing Pages?
In online marketing, you can create a landing page to increase your conversion rates by getting your prospects to click on an action you’ve provided.
The action will depend on what you want your audience to do, such as purchasing an item or visiting a certain page on your website to increase your online page ranking. You can also create a landing page to refer people to your social media sites.
A landing page has a specific purpose: to get your visitors to complete the desired action. Therefore, no matter what the landing page is for, there should be a clear call-to-action to entice your visitors to click on that action button.
How Does a Landing Page Work?
For your landing page to work, you first need to drive traffic to it. There are five ways you can achieve this goal:
- You can post your landing page link on your social media pages. Then you won’t have to pay for an ad campaign. LinkedIn, Facebook, Instagram, and Twitter are perfect for adding referral links to landing pages.
- Create an email with your landing page details and send it out to potential customers and subscribers.
- Implement strong SEO (Search Engine Optimization) in your content that your target audience can find your landing page organically.
- Design a pay per click on any search engine and link it to your landing page.
- Create a blog post and add your landing page link within the content. This is an excellent way to get people to refer to your landing page without paying for marketing.
4 Steps to Create a Professional Free Landing Page
Before you create your landing page, there are a few aspects you must consider. Your landing page must convey your message concisely, and it must promote the desired action. State how your visitors can benefit from your products or services when they click on the action button.
Furthermore, the design of your landing page must focus on optimizing your visitors’ experience. Try not to clutter the page with unnecessary artwork or designs unless it encourages your audience to complete the action. Your landing page should be one page with minimal clutter.
So without further ado, take a look at the following steps to create a free landing page.
Define Your Goal
What do you want to achieve with your landing page? Do you want more visitors to go to a specific area of your website, or do you want to generate more sales on a product? Whatever your goal is, make sure it’s consistent throughout the creation processes.
Create an Aesthetically Pleasing Page
Depending on the website builder you’ve chosen, select a free landing page template to use. Use design elements that are the most important and make them stand out. Your action button should be the focal point of the page, so pick a color for it that will stand out.
Additionally, you can use free images but don’t clutter the page with visuals. Only use images if they perfectly fit with the message you want to convey.
Your landing page should have a strategic layout. This is because most visitors won’t scroll all the way to the bottom of the page. Try to structure your landing page in a way that doesn’t require scrolling.
Write Professional Content
You should write the content on your landing page in perfect English. There should be no grammatical errors whatsoever on your page. What’s more, your content should be highly informative with excellent headers so your readers will want to know more.
You should also give your landing page a name and a relevant domain name.
What’s the Value of the Action
Let your audience know what benefits they’ll get if they click on your action button. Your call-to-action should be to the point and written in a way that will encourage your visitors to “BUY NOW or “ORDER HERE.”
You don’t need expensive marketing campaigns or marketers to create your landing page. All you need is a free template, excellent advertising content, and a few tools to optimize your landing page, such as Leadpages or ClickFunnels.
The last tip is to make sure that your call-to-action button and all links on your landing page are working after you’ve published your page.
We hope the tips in today’s article will help you create a landing page and use it effectively.