Imagine a world without color. Life would be boring and dull. Nothing would seem interesting in the drab shades of grey. Add a bit of color, and you’re bound to find things lively and attractive. From a very early age, we are taught to allocate meaning and depth with each shade. Many of you may still be able to recall similitudes that our teachers mentioned way back in kindergarten. One that I clearly remember is yellow as the sun, implications to its bright and lively quality.

There is no denying that colors are an essential component of human experience. And though every individual perceives color in a different way, our lives are infused with it. From our clothes to our cars, we make decisive selections on how everything appeals to our senses. 

For years, businesses have been playing into our perceptions and associations. This has taken a stronger foothold in the digital realm, where colors have a substantial impact on visual communication. Our interaction with various hues has proven to correlate with a variety of emotional responses. And so it’s no wonder that brands spend a considerable amount of time and effort on choosing the right colors for their apps and logos.

The Importance of Colors in App Development

Designing an app is in itself a demanding task. Creating the right balance between UI and UX is essential for success. But it imperative to understand that colors have a huge impact on your brand image. In fact, 62-90% of people make snap judgments about products based on color alone. So it can be quite daunting to select a color scheme for your new app. 

For those with a creative streak and know-how of what app dev entails, you can download Adobe XD and have a go at your app’s design. But for many, the best – and only – option is to hand over the responsibilities to professional app design and development agencies, such as AppVerticals. They provide a holistic approach to your brand’s online visibility.

In essence, the app’s color palette depends hugely on the kind of app you are developing, the business behind the app, and the target audience. The sheer number of color combinations and the terminology associated with it is enough to make your head spin. But more importantly, you need to understand that it’s not simply a matter of deciding the right color palette. The font and style you pick also influence your brand. After all, a successful project incorporates multiple aspects of graphic design. But to build the right brand image, you need to comprehend the power behind colors, whether it’s with the color scheme of your site, the color of the fonts you use, or the color selection of your logo.

The Power of Colors

App development does not comprise of slapping any two colors together with the hopes that it will look great once the project is completed. The implementation of the proper hues requires planning and foresight. Here are just a few ways colors can enhance your app:

1. Displays UI Hierarchy

Colors help promote a clear visual hierarchy of the elements in your website. Users should be able to discern which UI elements are interactive and which aren’t. They should be able to relate to various components on the site and quickly identify those aspects of the app that are more important than others.

2. Content Legibility

The color scheme you select should not hamper readability. If the content is hard to read, your app will have a high bounce rate no matter how good the content is. Text or icons should be easily noticed, so create an appealing contrast between the font color and background that makes it easy to read. For example, avoid using dark text on a dark background.

3. Coordinate with the Color of Your Brand

Incorporate the use of colors that augment your brand visually. Remember to maintain a subtle balance. You don’t want to overdo it. Coordinate the color of your app with the content and its purpose. With the right mix of hues, your color scheme will complement your brand and reinforce your app design. Colors have known to enhance user attraction and loyalty. Note how red is used by various apps such as Netflix and AirG spam free sites– to signify excitement in the products that they are offering.

4. Enhance Communication

The implementation of appropriate colors is essential to direct a user’s attention towards important information or purchase. However, it is necessary to use them sparingly in order to create the desired effect. For instance, a red CTA button is more effective if this color has not been used elsewhere in the app.

How to Choose the Right Color for Your App?

Colors are important- that’s the easy part. But the difficult question is which ones you should choose to nail an aesthetically pleasing app? To help you decide, here are a few pointers that you can follow:

1. Know Your Target Audience

Identify your audience and understand their perceptions. Since colors carry different meanings with people of varying gender and age, a misfit color scheme can bring about disastrous results. For instance, purple is a favorite among the ladies but disliked by men. So the designers of Calm, a meditation app, selected blue for their app, a color preferred by both genders.

2. The Color Palette Should Complement the Brand

The color scheme of your app is an extension of your brand. Therefore coordinate the colors accordingly. Whatsapp uses green, the shade that signifies money and sustainability. But it incorporates hints of red through a complementary scheme to make alerts stand out without creating a jarring effect. More importantly, the viewpoint behind the colors you choose should match the philosophy of your brand, thereby becoming a self-marketing tool for your brand.

3. Incorporate the Color Scheme into All Aspects of the Brand

The app icon is what users see first when they use your app. Maintain the same color scheme to create harmony and consistency throughout your brand. It’s best to use the same color as the base palette. Notice how Whatsapp utilizes different hues of green throughout its app.

4. Limit the Choice of Colors

Define and limit your selection to three colors. Use a combination that is clear and easy on the eyes. However, there is no limitation in the shades that you can use. In fact, using variating shades of the same color allows you to highlight different features of your app without creating chaos with more colors.

In a Nutshell…

Decide on a color palette that is suitable for your app. It should add to its individuality and functionality because that is what users will see when they initially interact with it. So go ahead and make a memorable first impression that jives with your audience.