Let’s face it, email marketing is here to stay! Learn the six strategies to make your email newsletter design stand out in front of your users.

Want to reach more customers, and retarget existing customers? Newsletters are your best option for that! 

Regardless of what the critics might tell you, email marketing is not a “thing of the past.” The channel continues to be a significant force in the digital sphere, generating more revenue than any of its counterparts. 

Highly targeted and cost-effective, email marketing promises serious returns. 

The only catch is that you have to know what you’re doing. 

A significant part of that “catch” is moving away from the bland email and creating a well-designed email template. 

In this post, I will show you what an email newsletter looks like and the six strategies you can use to create email newsletters that convert.

What Does an Email Newsletter Looks Like?

At this point, it’s kind of weird even to ask that sort of question. You’ve seen it before. Well designed and aimed at converting customers, newsletters are a part of your everyday life, even if they don’t necessarily get in your way. 

Different businesses in different industries utilize different email templates for their email marketing programs. That’s a lot of difference!

Take a look at this email newsletters

It doesn’t have the most intuitive design, but it grabs attention and conveys the publication’s message to perfection. 

The next one is a very nice and simple “Mantra” email newsletter template

by dyspatch.io

The goal of this illustration is to prove to you that different industries and niches have different newsletters. If you’re running a WordPress Development Services business, you could have a different email newsletter design. 

As long as your digital project is growing, you can use email newsletters to keep your brand name fresh in consumers’ minds.

What’s the Purpose of a Newsletter?

Well, it depends on your business. 

If you’re an eCommerce store, you can use it to improve your store’s conversion rates by showcasing products, offering coupons and discounts. 

If you’re a publication like Forbes and want existing readers to go through more of your content, then you can use newsletters to make them do so. 

If you’re looking to improve your existing email design, then keep on reading. In the next few sections, we’ll be detailing how you can make your newsletter design stand out.

1. Utilize Color Gradients

One of the most effective ways to grab the audience nowadays is to use a gradient. They make for a better viewing experience. 

Ever look at a sunset and feel captivated? Well, the color tones displayed are gradients, and they make for an aesthetic viewing experience.

by Rawpixel.com

Using it within your email newsletter makes it appealing and unique. Combine it with your content and the right typography, and you have an email newsletter that helps conversions.

2. Animate Your Emails

The modern digital world is fueled by animation. Whether it be a GIF or a simple video, adding animation to your digital content can’t help but make the audience click through.

by Luke Roberts

In your newsletter design, you can integrate a lot of different animations. Ideally, it would help if you looked at positions at the top since they attract significant attention. As a rule of thumb, don’t overdo it since it can cause your design to get too heavy and look like you’re trying “too much.”

3. Use Color Blocking for Better Readability

Newsletter creativity is the thing that’s going to set you apart from the fray. The ultimate aim of this is to build hype and convert the customer. To that end, you need to keep a mix between providing value and design. 

An excellent way to do that is to separate information with color blocking. Using colors that contrast with each other in the color wheel to display information makes your content and design stand out as unique. With the use of containers and blocks for content, you can create an excellent design for your website.

by Venngage.com

The color blocking tool is handy in ensuring the messages and images within your website are organized and value-laden in their own right.

4. Focus on Simplicity

I can’t stress this enough. 

On one side, I see literal art pieces of newsletters; on the other, I see the try-hard’s of the design world doing too much and then regretting it later.

by Ra-Themes

It’s a common misconception that the more elements, colors, and images you add to your offering, the better it will be. Look at Apple. They keep the design simple and sleek while conveying their message. Their design is built with the end in mind. 

Sure enough, Apple is a well-developed brand, and they don’t need to focus on adding too much. At the end of the day, though, it looks good and doesn’t deviate too much from the path.

5. Make Your Content Shine

No matter how good your design is if the text you’ve copywritten is not up to the mark, your newsletter’s message will get ignored.

by Pixabay.com

When the design is ready, you need to create content that is by design. Also, it would help if you made sure that the content you write is copywritten and sales-worthy.

6. Experiment with Color Pallets

To create genuinely eye-catching newsletter designs, you need to focus on using the color palette for your design. You need to display a design that works effectively in conveying the message accurately. 

by Rawpixel.com

Ideally, it would help if you kept the color pallet in mind when designing your newsletter to ensure that it’s highly focused and conversion-friendly. You should use vibrant colors, reduce your elements in such a way that makes for great design.

Conclusion

Design is an essential consideration for the modern digital landscape. To make the most out of your design, you need to stay up-to-date with the latest industry practices. 

If there’s one thing we can leave you with in this article, you need to keep practicing with your art to become good at it. Slowly and steadily, you can design newsletters that make you stand out as a designer and give your business the conversion boost.

I hope this helps!


Icons made by Freepik from www.flaticon.com