Many times, readers leave their comments and feedback on different articles because of some irregular, inconsistent, and bogus font utilization in the content. Readers are totally interrupted, and they move on to other sites.

Fonts have their own power, and emotions like Comic Sans are unbearable for the designer while it is mostly used in a funny and playful context. It’s better to know about font psychology before choosing any. It is important to give emotional and impressive attraction, which helps to increase your audience.

Fonts Highlight Your Business Theme and Design

Every brand has its own identity. So, the business theme and design must be related, and it should represent your brand identity. All related things like name, slogan, color, logo, and fonts highlight your business theme and design. It must be well defined and decided which fonts are the best suited for your targeted audience.

As Peter Shams – Graphic Designing Head at Crowd Writer stated,

“Fonts are the silent ambassador of your design; they not only promote your design, but are also a source of rightful branding.”

How the Readers Perceive Fonts

Look at the renowned logo of Walt Disney. Everyone can tell its belonging and business details. Even a child can give you a better picture easily without much thinking about it.

Individual letter or text doesn’t give impressive meaning as the complete words have. This font is not much readable but has more impact than other readable fonts. The logo and content have emotional effects, values, and also have subconscious messages as well, which is directly related to the brand’s identity.

Fonts Can Affect Other Senses

You may not imagine that fonts are not affected only on the reader’s view and focus, but are associated with other senses like smell and taste as well. It is important to know about your audience’s sense and choice to make a better design full of a strong message.

If you do so, your design will meet your business marketing strategies.

As for the audience’s sense of sound, classical music-related content is used in a script font. So, it is necessary to keep the reader’s sense, age, and gender factor while choosing any font.

Different Fonts Psychology

Every people have different favorite colors, likes, and dislike. Any content or text is not just written; the reader reads it and understands what you want to deliver without any difficulties and hurdles. It’s not just what you say, but how you say it. So, think about fonts psychology in any design to match your ideas, creativity and targeted audience with your products and brand identity.

a. Serif Font Psychology

This is the most traditional and widely used font that has been associated with feelings and heritage. It is an ideal design that feels “established”. As it is associated with heritage, so it persists feelings of trust and respectability. Use this font for formal situations.

It is idealistic for financial, editorial, academics, and broadsheets companies to create their brand identity. Times New Roman, Georgia, and Garamond are basic options.

by FabricBrands

b. Slab Serif Psychology

It is a subset of serif family with specifically slab sections. It is associated with confidence, boldness, and solidity. It is best for both intuitive and non-intuitive products.

It is mostly used in the automobile industry-related company, which tends to show modern and creative elements in their identity. Courier, Rockwell, and Museo are basic options.

by FabricBrands

c. Sans Serif Font Psychology

It is a clean and modern font. It is widely used in a no-nonsense and simple format. It enhances the usage of typography in designing to promote sensibility and honesty. It will not destruct the reader’s view. It is best for a simple design.

These are mostly used in clothing, fintech, tech-related idealistic, and future branding. Arial, Century Gothic, and Helvetica are the basic options.

d. Script Font Psychology

It is full of fancy styles. It shows femininity, elegance, artistic, and natural writing structure. Keep in mind to use legible only before choosing fonts. It enhances the usage of typography in designing to promote inspirational emotions and creativity. It is best to convey your feelings, experiences, history in a beautiful way.

Generally, this font must use with caution to increase its fancy style. Lucida Script, Lobster, and Zapfino are the basic options.

e. Modern Font Psychology

It is a thin and thick transition in the strokes between letters. It enhances the usage of typography in designing to promote exclusiveness, intelligence, and styling.

t tends to do branding with a modern touch. It is associated with Facebook. Matchbook, Politica, and Klavika are the basic options.

How to Identify Best One Related to Your Design

Branding and designing are totally depending upon visuals effects.

As Mark William – Logo Designer at Australian Master mentioned in a seminar,

“One visual is better than a hundred words. These visual effects come by fonts, color, and styling. Many fonts are available in which some are more terrible, and some are constant with typographic design. Some ideas have to keep in mind while doing branding and designing, which are as under. “

1. Body Font:

It should be legible and readable and understandable with any styling effects. There is no hard and fast rule while using fonts. Generally, sans-serifs like Helvetica only applicable in an online format, whereas serifs like Times New Roman only applicable in offline or printing purposes. So, mainly blogs or articles are in sans-serif fonts, and printed books and materials are in serif.

2. Display Font:

It should be bold and used very carefully so that the reader’s attention cannot be interrupted. Apply contrast and maintain its level and break up text very smartly. A good practice is that the same font is to use and align throughout the text with variety in its weight and sizes. It shows consistency in branding and designing. Font loyalty helps to make your brand identity. Any typeface used with letter format has proper spacing so that every letter has to be clear and distinguished with another one.

3. Psychology of Spacing:

Every spacing is sufficient and helps to get the reader’s focus on some specific text where needed. The same regular spacing shows linkage with other text and letters. Extra white spacing makes bad UX design and looks content cheap.

4. Scalability:

Fonts have used in this way that your design can easily scalable. These fundamental elements make a great design. Vectorization is not enough for all to optimize scalability. Make sure that your content is readable and visible whenever your design goes smaller.

That’s why MasterCard remove its text from the logo. Choose those fonts which are usable, readable, and scalable across every medium so that your designs will be the same for all.

Complex Fonts Can Actually Be More Effective

Don’t need to worry about choosing a complicated and complex font as the whole design is mostly perceived other than the specific part. It is beneficial when the message has to deliver in the opposite manner. It is not a regular practice, use as per your situation, context, and content.

It is used only in certain conditions where you think that this font and styling make an advantage. If the product is expensive, then the arduous font will give you more advantage and shows your extra effort as well.

That’s the reason behind this. Most expensive restaurants use hard to read fonts in their menu design because you need the extra focus of your readers, which gives a good impression.


In the end, these guidelines are not hard to fast rules and are not applicable in every circumstance. You have to study, think, and guess as a designer what is best suitable for your branding and designing. You have to know how others will perceive it, think about all the things in 360 degrees.